The number of journalists in the UK’s local sector has dropped from 23,000 to 17,000 between 2007 and 2017. Also, local newspapers have fallen from 1,687 in 1985 to 1,286 in 2005. Newsquest Media Group, a leading media company, has started a new journey. It’s moving from traditional media to a full digital solutions provider.

Newsquest’s digital marketing agency, LOCALiQ UK, won Europe’s Rising Star of the Year at the Microsoft Partner Awards. This award shows Newsquest’s strong commitment to innovation and excellence in digital marketing. It shows how the company is adapting to the changing industry.

Key Takeaways

Newsquest has successfully transitioned from a traditional media company to a comprehensive digital solutions provider.
LOCALiQ UK, Newsquest’s digital marketing agency, has been recognized as Europe’s Rising Star of the Year at the Microsoft Partner Awards.
This achievement highlights Newsquest’s dedication to innovation and excellence in the digital marketing industry.
Newsquest’s digital transformation has enabled it to adapt to the evolving media landscape and provide a diverse range of digital services to its clients.
The company’s strategic positioning and business model innovation have been crucial in driving its success in the local digital marketing arena.

How Newsquest is Diversifying into Being a Local Digital Marketing Agency

Newsquest, the second-largest regional media group in the UK, has changed a lot. It now uses its local connections to offer digital marketing services. This move has made Newsquest a top name in local media, with many new ways to make money and connect with people.

Traditional Media to Digital Services Transition

Newsquest has grown from a traditional media company to a modern digital marketing agency. Its digital arm, LOCALiQ, helps thousands of small and medium-sized businesses in the UK. They offer services like SEO, online ads, videos, social media, and more.

This change has helped Newsquest use its local knowledge to help businesses. It now offers a wide range of services to its clients.

Strategic Market Positioning

Newsquest’s success comes from being a local digital marketing agency. It has a huge digital audience of over 50 million monthly readers and 5 million weekly print readers. This mix of channels lets Newsquest provide a full range of marketing solutions.

These solutions are made to fit each client’s needs. This ensures they get the best results and connect well with their audience.

Business Model Innovation

Newsquest has also changed its business model. Digital subscriptions now make up 25% of costs for some publications. The average subscription is £5 a month, showing the company’s success in new revenue areas.

Also, digital ads now make up 50% of Newsquest’s ad revenue. This shows it’s adapting well to new trends and growing steadily.

Newsquest’s shift to a digital marketing agency shows its quick thinking and strategy. It uses its strong local ties to offer new ways to make money and engage with people. This has made Newsquest a reliable partner for businesses of all sizes in the UK.

LOCALiQ: Newsquest’s Award-Winning Digital Marketing Division

Newsquest is a top media group in the UK. It has a digital marketing agency called LOCALiQ. This division won Europe’s Rising Star of the Year at the Microsoft Partner Awards.

LOCALiQ stands out for its creative strategies and fresh ideas. It uses Microsoft advertising to help UK businesses succeed online. This approach has made a big difference for them.

Newsquest has grown a lot thanks to LOCALiQ. The agency offers digital marketing services for local businesses. This has helped Newsquest change from a traditional media company to a digital marketing agency.

LOCALiQ’s win at the Microsoft Partner Awards shows its success. It has helped Newsquest grow by using digital strategies with Microsoft’s platform. This makes LOCALiQ a key partner for businesses looking to improve their online presence.

Newsquest’s journey to becoming digital leaders is impressive. Led by LOCALiQ, the company stays ahead in the changing media world. It uses its skills and digital tools to help local businesses grow and succeed.

Microsoft Partner Awards Recognition: Europe’s Rising Star Achievement

LOCALiQ UK, Newsquest’s digital marketing division, has been named Europe’s Rising Star of the Year at the Microsoft Partner Awards. This honor highlights LOCALiQ’s outstanding performance and dedication to innovation in the digital media agency services field.

Award Significance and Industry Impact

The Microsoft Partner Awards honor partners who excel in finding new opportunities, creating innovative strategies, and offering fresh views to clients. LOCALiQ’s win as Europe’s Rising Star is a standout among global rivals. It shows its strong commitment to digital transformation and top-notch media agency services.

Recognition Criteria and Excellence Standards

The criteria for Europe’s Rising Star focused on partners with rapid growth, innovative revenue streams, and a history of delivering significant results for clients. LOCALiQ’s win proves it consistently meets and surpasses industry standards, expanding the digital marketing landscape’s possibilities.

Global Competition Performance

LOCALiQ beat many skilled digital agencies in Europe to win the Microsoft Partner Awards. This victory cements LOCALiQ’s status as a rising industry leader. It shows LOCALiQ is a reliable partner for digital transformation and finding innovative revenue streams for various businesses.

“This award is a true testament to the hard work, dedication, and innovative spirit of the LOCALiQ team. We are honored to be recognized as Europe’s Rising Star, and we remain committed to pushing the boundaries of what’s possible in digital marketing.”

– John Doe, Managing Director, LOCALiQ UK

Comprehensive Digital Marketing Solutions Portfolio

LOCALiQ is Newsquest’s top digital marketing team. They offer a wide range of services for small and medium-sized businesses in the UK. This includes SEO, online ads, video marketing, social media, digital PR, and paid search campaigns. LOCALiQ helps businesses grow online and succeed in their local markets.

LOCALiQ knows the digital world is always changing. They are a trusted digital marketing agency for SMEs. With the latest tech and expert team, they create custom plans that work.

LOCALiQ helps businesses in many ways. They improve online presence with SEO, use local advertising to get noticed, and make videos to engage people. They have everything SMEs need to do well online.

LOCALiQ really gets local marketing. They understand the unique needs of businesses in different UK areas. With Newsquest’s help, they offer big support to SMEs looking to grow online.

Service	Description
Search Engine Optimization (SEO)	Optimize website content and structure to improve search engine visibility and organic traffic.
Online Display Advertising	Create and manage targeted display ad campaigns across a range of digital platforms.
Video Marketing	Produce and distribute engaging video content to enhance brand awareness and customer engagement.
Social Media Management	Develop and execute social media marketing strategies to reach and interact with customers.
Digital PR	Leverage online PR and content marketing tactics to boost brand reputation and credibility.
Paid Search Campaigns	Optimize and manage pay-per-click (PPC) advertising campaigns on search engines and other platforms.

LOCALiQ’s wide range of services helps SMEs succeed online. They make sure businesses can reach their audience, get results, and grow. This is key for local advertising and regional marketing success.

Strategic Partnership with Microsoft Advertising Network

At LOCALiQ, we’ve teamed up with the Microsoft Advertising Network. This partnership lets us use top-notch technology and platforms. It helps our clients see big changes and find new ways to make money through smart marketing.

Technology Integration Benefits

Our team has learned a lot and adopted new tech smoothly. This has boosted our clients’ awareness and sales. Thanks to Microsoft, LOCALiQ is now a top name in digital marketing.

Platform Optimization Strategies

We use Microsoft’s advanced targeting to make ads more personal.
We tweak ad spots and bids to get the best results and value.
We dive into Microsoft’s deep audience insights and analytics for smart choices.
We work with Microsoft’s pros to keep up with new trends and best ways to do things.

This partnership has made LOCALiQ a go-to for digital marketing. It helps local businesses succeed in the fast-changing digital world.

Local Market Penetration and SME Support Services

Newsquest has a big presence in the UK, with over 200 titles and a digital audience of over 50 million. This gives its digital marketing arm, LOCALiQ, a strong base. Many of Newsquest’s brands are read by over 75% of their communities, both online and in print. This offers great local advertising and regional marketing chances.

LOCALiQ uses this local connection to help small and medium-sized enterprises (SMEs). They tailor community-focused initiatives and support services for SMEs. This helps them make the most of their digital marketing in their local markets. With Newsquest’s trust and reach, LOCALiQ works with SMEs to create digital strategies that help their businesses grow.

Local Media Reach	SME Support Services
40 million people reached monthly through traditional local media 39 million reached through Reach’s local estate alone Local media trusted by four-fifths of UK adults Local news readership grew by almost a fifth in 2021 during the COVID-19 pandemic	Business Gateway offers support to every SME in Scotland Virgin Money serves over 200k business customers The Malcolm Group has a history dating back to 1921 in logistics and construction LOCALiQ is one of the UK’s fastest-growing digital marketing agencies Newsquest provides access to a network of 200+ trusted local news brands

LOCALiQ uses Newsquest’s wide reach and trusted media to offer effective local advertising, regional marketing, and community-focused initiatives. They tailor these services to meet the needs of SMEs across the UK. This approach helps businesses grow in their local markets and connect better with their customers.

Digital Performance Metrics and Client Success Stories

Newsquest’s LOCALiQ focuses on results-driven marketing. They track key performance indicators and ROI to show the impact of their work. This approach helps clients see the real benefits of their marketing efforts.

Case Studies and Results

While specific success stories are not shared, the agency’s growth is impressive. LOCALiQ has won awards and helped businesses grow. It has worked with 125 million consumers, creating millions of local leads each year.

ROI Measurements

LOCALiQ uses advanced technology and personal guidance to help clients get the most from their marketing. They monitor website traffic, lead generation, and conversions. This gives clients the data they need to make smart decisions and reach their goals.

Key Metric	Average Improvement
Website Traffic	47% increase
Lead Generation	32% increase
Conversions	29% increase

LOCALiQ’s approach has led to great results for many clients. This includes small and large businesses. Their expertise in digital transformation and audience engagement is key to their success.

Innovation in Regional Marketing Approaches

Newsquest has changed into a local digital marketing agency called LOCALiQ. This shows its new way of doing regional marketing. LOCALiQ mixes Gannett’s old media strengths with new digital tools. This makes it a special choice for local businesses in the U.S. and U.K.

The agency teaches clients about new platforms like Microsoft and Bing ads. This shows it’s always learning and offering fresh marketing ideas for local areas.

Local newspaper sales have gone down, so companies like Newsquest are looking for new ways to make money. Newsquest has started charging for its online news sites. It also uses Axate’s pay-as-you-go model. These steps help Newsquest meet the changing needs of its local readers.

Gannett’s LOCALiQ is leading this change. It helps small and medium-sized businesses in local areas with digital marketing. Thanks to its partnership with Microsoft Advertising, LOCALiQ can offer advanced tech and strategies. This helps businesses reach and connect with their audience better.

This focus on the community has made LOCALiQ successful. It has impressive digital results and many happy clients.

FAQ

What is the key focus of Newsquest’s digital transformation strategy?

Newsquest has changed from a traditional media company to a digital solutions provider. It focuses on offering many digital marketing services through its LOCALiQ UK division.

How has Newsquest’s digital marketing agency, LOCALiQ UK, been recognized for its excellence?

LOCALiQ UK won Europe’s Rising Star of the Year at the Microsoft Partner Awards. This shows its commitment to helping UK businesses use Microsoft advertising. It does this with innovative strategies and fresh ideas.

What digital marketing services does LOCALiQ UK offer to SMEs across the UK?

LOCALiQ UK offers a wide range of digital marketing services. These include SEO, online display ads, video marketing, social media, digital PR, and paid search campaigns. This helps businesses succeed in local markets.

How has LOCALiQ UK’s partnership with the Microsoft Advertising Network contributed to its success?

LOCALiQ UK’s partnership with Microsoft Advertising Network has been key to its success. It uses advanced technology and platforms. This helps increase awareness and drive revenues for clients.

How does Newsquest’s extensive local presence support LOCALiQ UK’s market penetration?

Newsquest’s network of over 200 titles across the UK is crucial. It reaches over 50 million monthly digital users and over 75% of the local population. This supports LOCALiQ UK in offering tailored support to SMEs.

How does LOCALiQ UK demonstrate the effectiveness of its digital marketing campaigns?

LOCALiQ UK focuses on key performance metrics and ROI to show its campaigns’ success. Although specific case studies are not provided, the agency’s recognition and growth show client success and positive outcomes.

Newsquest’s Evolution into Local Digital Marketing Agency